A Comprehensive Online Strategy to Attract More Visitors and Convert More Leads!
The way customers make buying decisions has changed. Handshakes, coldcalls, and trade shows are not as effective as they used to be. Today’s buyer shops online and industrial B2B companies have been slow to adapt.
Industrial suppliers and distributors are knowledge experts. Being able to effectively communicate your value proposition across multiple media sources establishes authority and builds trust with prospective customers.
Millennials currently make up the largest workforce in America. In order to reach them and earn their business, safety distributors must meet them on their terms: social and educational engagement online.
The answer is not investing in a larger sales force! The answer is equipping the current sales force with tools to engage prospects and close more leads using analytics and intelligent email workflows.
Industrial B2B companies struggle to measure ROI on traditional marketing efforts. An intentional Inbound Campaign provides clarity, insight, and most importantly, measurable results.
The equipment you sell has become commodities sold in mass quanitities at low margins. Industrial inbound marketing levels the playing field by communicating the value of your brand.
After we learn abour your history, goals, and objectives, we will put together a completely customized marketing strategy designed to quickly generate website traffic and convert leads into customers, and customers into advocates.
We will work with you to develop an inbound retainer that meets your goals - and your budget. Each client we work with is unique, but in general, this is what it looks like to plan, develop, and execute and Inbound Marketing strategy with us:
In this first month, we will meet with you each week to on board our teams, develop buyer personas, and a content strategy and calendar.
In month 2, we will use the blueprints we used in the alignment phase to begin building the content, workflows, and website optimization that we will use during the launch of our campaign. We will also teach your team how to use the HubSpot software and CRM to achieve the best results.
Following two months of alignment and content creation, we're ready to launch our first campaign. We will publish your content to your blog, social pages, and email blasts so that your existing customers and prospects can begin benefiting from your thought leadership. We'll continue to analyze the results and make suggestions on how to best grow your reach.
|Persona Development||We will interview key team members to write a semi-fictional representation of your “target customer”. This helps us create content that your customers will love.||1 persona/year|
|Keyword Development||Identify keywords that are relevant and attainable||200 keywords/year|
|Website Inbound Optimization||We will go through your site, optimize key pages, adding forms, and CTAs where applicable.||1/year|
|Blog Setup & Design||We will create a custom-designed, sub-domain blog ex: (blog.quadcitysafety.com) that matches your current site’s design. It will link to your main domain.||1/year|
|Blog Article Writing||Based on your persona and your feedback, our content writers will create optimized blog articles designed to educate and engage existing and potential customers.||
2 blog posts/week
|Social Media Setup & Design||We will setup and redesign LinkedIn, Facebook, and Twitter pages.||
|Social Media Publishing||We will publish blog content (2 times/week) to all accounts. We will also publish motivational and value proposition content 3 times/week.||
1 social post/day
|Value Proposition Video||We will work with you to produce a 2-3 minute value proposition video and host online.||
|On-Page SEO||We will work with you to identify and target 5 product pages each month to optimize and track.||
|Custom Video or eBook Campaign||Each quarter we will design or produce a special content offer that will serve as our “lead magnet”. The media can be a 5-7 minute video, or a 5,000 word eBook.||1 content offer/quarter|
|Campaign Planning and Brainstorm Session||We will collaborate with you to create the perfect offer for your customers.||1 campaign/quarter|
|Call-to-Action Graphic Creation||We will design and implement CTA graphic buttons for website, email, and blog.||1 CTA design/quarter|
|Landing Page Design||We will design a landing page to house the special content offer and collect leads, as well as one “thank you” landing page.||2 landing pages/quarter|
|Email Template Design||We will custom design an email template that effectively communicates the value proposition of the organization.||1 email template/year|
|Lead Nurturing Email Workflow||We will create a 4-5 email workflow that will systematically walk the lead through your buyer journey (investigation, consideration, decision).||1 workflow/quarter|
|Custom Designed Sales Sheets||We will create custom literature sheets each month for your sales team to use. Ex: “Featured Products” or “Featured Services”... or “Visit Our Blog”||1/month|
|CRM Integration||We will work with you to integrate all Inbound leads into your existing CRM.||1 integration/year|
|Email Marketing||We will schedule, design, and send emails to your existing contact database.||2 emails/month|
|Social Monitoring||We will watch all social engagement, interact, and respond to followers quickly and graciously.||Daily|
|Survey Customers||We will work with you to create relevant questions to survey your customer base each year.||1/year|