Developing mind-share with your distributor partners and end-users is your mission. Your website is the platform of choice for getting your message to decision makers at every level.
SMS can help you amplify for your digital footprint and navigate today's digital buyer's journey. Supply your distributors with a steady flow of qualified leads by creating remarkeable content that helps you stand apart from your competition and sell more than ever before.
If you build it, they will not come... not without intentional strategies for driving traffic. And traffic to your website isn't much good without content funnels that lead buyers to an informed purchasing decision.
You need to generate more leads, nurture those leads with email automation, and when the time is right, send them to your ecommerce store to buy. SMS can help you grow B2C & B2B online sales. It's time to take back the business you've been losing to the big box stores.
Posting content on your website, blog, and social media channels will help your thought leadership reach more end-users than what is possible through traditional sales channels. The millennials aren't coming; they're here, and they expect a different experience online.
What are you going to do with all the traffic coming your way? Convert them into leads for your sales team - duh! It might seem obvious, but very few industrial distributors or suppliers do this right. It requires remarkable content, expert landing pages, and marketing automation. We got this...
Education doesn't just exist at the top of the funnel. It's critical to influencing buying decisions. Product videos are digital closers. Use video on your website, social, and email channels to nudge your prospects over the edge. Also, your key accounts didn't know you sold "that" product line. They'll be buying from you now.
Retaining your existing accounts is even more important than adding new business, wouldn't you agree? In a crowded industry, the difference is in the details. Be sure to stay on "top of mind" with your customers by giving them the same great content you landed them with in the first place.